Six ventures · one fast mind · since 1993

Thirty years building things for minds that move fast.

I'm Max. Since 1993 I've built travel companies and boutique hotels — and, more recently, coaching, training and tools for entrepreneurs and creatives who are wired like me. ADHD MAX is where all of it lives.

Max, founder of ADHD MAX
Max Lawrence — adhdMAX
Fast minds welcome
Working with fast minds

Coaching, training, tools and travel — built for how ADHD minds actually work.

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Three decades in travel & hospitality

The foundations — where the craft of making logistics disappear was learned.

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One throughline

From tour operator to ADHD travel — three decades, one obsession with getting it right.

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Why Max

For thirty years I've built businesses — a travel company, boutique hotels in Morocco, and a coaching practice. I also have ADHD.

Everything here comes from the same place: a fast, restless mind that needed the world to be a little better organised — and found that the fix was rarely another system. It was the right people, the right place, and someone who'd quietly made the logistics disappear.

ADHD MAX is the home for all of it — coaching, training, tools, and the trips I always wished existed.

— Max
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The newest venture is a small-group escape for fast minds.

Marrakech, Crete and the Dead Sea — luxury, adventure and great conversation. Places are intentionally limited.

Discover ADHD MAX Travel →